Newsroom and brand assets
AdApt by HeyNews rewrites generic sponsor ad copy to match each newsletter publisher's voice. Everything journalists, partners, and creators need is here.
AdApt is a product of HeyNews LLC. Team in İzmir, Türkiye. Registered at 30 N Gould St Ste R, Sheridan, WY 82801, United States.
Who built this
Press FAQ
How do you spell and capitalize the company name?
The product is called AdApt (capital A, capital A, lowercase d-a-p-t). AdApt is a product of HeyNews LLC. The company brand is HeyNews (one word, capital H and N) and the registered legal name is HeyNews LLC. In running text, write "AdApt by HeyNews" on first mention.
Where is the company located?
The HeyNews team works from İzmir, Türkiye. HeyNews LLC is registered at 30 N Gould St Ste R, Sheridan, WY 82801, United States.
What does AdApt actually do?
AdApt rewrites generic sponsor ad copy to match each newsletter publisher's authentic writing voice. Publishers paste their newsletter and the sponsor's ad, and AdApt produces a version that reads like the publisher wrote it. The goal: higher click-through rates on sponsored content because readers trust copy that sounds familiar.
What is your stance on AI and data privacy?
Newsletter content is used only to analyze the publisher's writing style. We don't share it, and we don't use it to train models. Saved voice profiles stay in the publisher's account. The original text is never exposed to other users or third parties.
Which AI models power AdApt?
AdApt uses a combination of Claude (Anthropic) and OpenAI models through specialized pipelines: one for voice analysis, one for ad copy breakdown, and one for rewriting. The specific models are selected per task for quality and speed. We don't use a single general-purpose prompt.
Can I use the AdApt logo in my article?
Yes. Download logos from the brand assets section above. Use the SVG version when possible. Don't alter the colors, stretch the logo, or add effects. Leave clear space around it equal to the height of the 'A' in AdApt.